Take Off, Set Sail
Wander Curious
A collaborative travel magazine for curious wanderers, Take Off, Set Sail was a brand created to support nomadic storytelling.
Through this medium, the brand aimed to inspire and champion independent travel bloggers by providing them a platform to share their unique experiences across the globe.
Role and Results
As an entrepreneurial writer with a passion for travel, I launched the Take Off, Set Sail brand—writing articles, curating stories, and designing content. I also managed a small staff of contributing writers who helped grow the brand.
While this project ultimate came to an end, Take Off, Set Sail helped me grow as a leader, an entrepreneur, a writer, and a marketer.
Brand Strategy
This project allowed me to practice forming strategic insights, many of which guided the brand’s purpose, positioning, mission, and values. I was able to really delve into audience research, which allowed me to make educated assumptions when creating, curating, or directing content for the magazine.
Content Creation
Managing a collaborative magazine while operating as the brand’s sole editor and social media manager proved to be a tall task. However, Take Off, Set Sail published nearly 100 stories before closing up shop, organically growing its Instagram following to nearly 3,000 fellow travelers via collaborative partnerships, word of mouth, and valuable storytelling.
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