Panasonic SoundSlayer
Level Up Your Audio
Something’s been following you—something big. Drawing your sword, you listen to the deafening silence before hearing its breath above your head.
SHIIIINK!
Your sword delivers its mighty blow. Victory music blares as your keen sense of hearing has saved your life once again.
Introducing SoundSlayer by Panasonic, the official gaming speaker of Final Fantasy® XIV Online, delivering immersive Dolby Atmos® 3D audio designed to envelope you in a world of sound.
Role and Results
Once analyzing the marketplace, I led the development of a robust organic social media content strategy for the product launch of Panasonic SoundSlayer, among the first soundbars for PC gamers, leading to a steady stream of content meant to connect with gamers on an individual level.
638K Total Reach
1.1M Total Impressions
358K Total Engagements
75% Follower Growth
Awarded First Place in 2022 for ‘Social Media for Brand Building’
Creative Strategy
Because Panasonic SoundSlayer is a soundbar, we were faced with creating content that spoke specifically to solo gamers who don’t need to rely on mic’d up headsets in order to communicate with other players. Additionally, we wanted to be sensitive to the gaming community—which, according to our research, has evolved considerably—to avoid stereotyping and alienating key members of our audience.
Considering Panasonic’s SoundSlayer offering was codeveloped by the Final Fantasy® XIV sound design team, the product was positioned as “for gamers, by gamers.” Because of this, we had two points of emphasis:
Authenticity is key to gamers. We were careful to make sure we spoke their language.
Gamers just want to have fun. It’s why they play games.
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World of Sound
Illustrative product education, showing gamers immersed in their favorite game worlds.
Slaying Stereotypes
Data-driven content challenging common cliches within the gaming community.
PC Builds
Targeted content hinting that 3D audio is crucial to custom PC builds.
