PR Council

PRsue More

You’ve prepared your whole life to start your career, and unfortunately, it’s not what you expected. You’re looking for something meaningful. Something epic. Something…more.
Fortunately for you, there's more to PR than meets the eye.

Role and Results

Led the campaign concepting and creative direction for a lead generation campaign designed with personalization in mind.

Our goal? Get young, diverse talent with 3-5 years of experience in adjacent industries who now want to change careers to consider pivoting their skills to PR. We did so by highlighting the industry's positives while dispelling the negatives in a safe and considerate manner, guiding them through a quiz experience that ultimately shared which PR roles their roles would fit best.