Panasonic North America

Breakthroughs Begin with People

Before electricity—there was Thomas Edison.
Before flight—there were the Wright Brothers.
And before smartphones—there was Grace Hopper.
That’s why, for more than 100 years, Panasonic looks to real, live people as its most reliable source of inspiration, honoring the past while fostering new generations of progress.

Role and Results

While spearheading Panasonic North America’s corporate social strategy, we leaned into the brand’s rich and purposeful history of not just innovation—but the people behind those innovations and the people said innovations were meant to help, all while tying back to the brand’s sustainability efforts.

This culminated in a social voice meant to humanize the brand while providing several creative directions for vertical video concepts that focused on the personal side of Panasonic’s legacy, its technologies, its people, and its global impact.