Office Depot
Gear Up for Great
Office and school supplies are a necessity that many people often overlook. But, not for Office Depot’s core consumer audience—Gear Lovers—who depend on them to accomplish greatness.
Undeniably, Gear Lovers gain a feeling of satisfaction when writing with a brand new pen or labeling a new set of notebooks.
In re-launching Office Depot’s digital presence, we attempted to hone in on this insight, bringing an element of fun to the brand’s content strategy in the process.
Role and Results
As the lead copywriter and social strategist on this account, I worked alongside talented art directors to conceptualize creative pieces of content for Instagram as part of Office Depot’s Gear Up for Great campaign. Our efforts resulted in:
192% rise in Instagram followers
65% increase in engagement rates
75 average organic likes per post
Social Strategy
We made office gear the heroes of Office Depot’s digital presence by playing with bold colors, clever compositions, and compelling copywriting. The goal was to bring an element of fun to social, turning seemingly ordinary office gear into the great gear heroes this audience views them to be.
Did you know Super Mario was initially drafted entirely on graph paper?
