LUMIX Cameras

#WhereLUMIXGoes

Your brand’s voice is one of the most important components of the consumer journey—even for a brand as highly visual as LUMIX.
It allows audiences to connect and engage one-on-one, especially on social media where a strong content strategy paired with an adapted brand voice can truly make a difference.

Role and Results

As the founder of Breathe Atlantic, I knew I wanted to create something that would leave an impression. Partnered with my creative confidant, Justin Demetrician, who helped with the Breathe Atlantic’s visual identity, I focused largely on the the brand’s verbal identity, crafting messaging and marketing that resonated among those along the Mid-Atlantic coastline.

Justin and I also took it upon ourselves to screenprint, craft, and carve each item by hand, creating a 100% authentic look and feel fit for the brand.

The result? A purely creative outlet that led to hundreds of sales, dozens of new connections, and a memory that I’ll forever cherish.