Panasonic Grooming
Start Spreading
the News
The New York Yankees are a highly respected, legendary brand traditionally known for their professional, clean-cut look.
Panasonic Grooming products are known for superb quality, offering both power and precision for men who want to look and feel their best each day.
Our goal was to highlight the similarities between these two iconic brands, influencing purchase behavior among professional consumers.
Role and Results
To promote the partnership, I led the editorial development process, working with an incredible design team at AGAIN Interactive to pair clever copy with striking visuals that resulted in a series of concepts for social media.
From the Client
“What I like most about working with AGAIN Interactive is they really bring a fun energy that makes it enjoyable to work with. Aside from being really creative and fun, they bring a lot of expertise to the table.”
Lori Chiazzo, Marketing Manager
Panasonic Consumer Electronics Company
Social Strategy
The goal was to use social media to convey what it means to be a professional using the #ShaveLikeAPro hashtag, pairing precision with professionalism and aligning Panasonic with the type of legendary, premium brand the New York Yankees is known to portray.
Products and Pinstripes
We introduced a mix of content elements designed to make Panasonic Grooming products the heroes of each post, often including clever phrases targeted toward men.
#BronxBarbers
Adding an extra layer of storytelling to our content strategy, we interviewed professional barbers in the Bronx to explore the relationship between grooming and baseball. This gave birth to our #BronxBarbers content series—a play on the Yankees’ long standing nickname: The Bronx Bombers.
