AprilAire

Be Prepared

Canadian wildfire smoke blanketed much of the American Northeast and Mid-Atlantic states in June of 2023. Thick, hazy plumes led to air quality concerns for homeowners who didn’t know they needed simple yet effective whole-house Healthy Air solutions from AprilAire.

Role and Results

As conversations about the smoke continued to trend and people remained trapped indoors limited to in-home entertainment, I spearheaded this recommendation, utilizing streaming ads on OTT and CTV platforms like Hulu paired with second screen ads on Facebook and Instagram to drive ultra-relevant brand awareness. This regionally-targeted test resulted in:

216K: Hypertargeted Impressions, Equating to 104% of Testing Goal
$0.03: Cost per streaming video views versus social at $0.39
17%: Lift in direct site traffic versus YTD averages during the campaign flight

From Igniting a Need to Clearing the Air

By highlighting compelling stats atop wildfire footage set to the sound of crackling wildfires, we captivated audiences with a somber, serious tone. As the end card appears, the crackling fades to reveal the soft hum of AprilAire working quietly in the background to provide Healthy Air the entire time.