AprilAire
Don’t Lose Sleep Over Dry Air
Pandemic stress is back on the rise, running parallel to the increase in home purchases and renovations. Plus, with fewer people wearing masks and social distancing, flu and cold viruses are sure to return.
Whether people are protecting their families from viruses or nestling into their new homes, Aprilaire
customers are looking for peace of mind as they continue to cope with these new normals.
That’s where Healthy Humidity comes in, empowering people with solutions to problems they don’t need to lose sleep over—both literally and figuratively.
Role and Results
Throughout this award-winning campaign, I spearheaded the research, strategic insight development, and creative concepting. After leading the pitch, I oversaw creative messaging from start to finish. This campaign resulted in:
4.7M Total Impressions
262% Ahead of Projected ‘Find a Pro’ Funnel Events
217% Ahead of Projected Leads Collected
143% Ahead of Projected Site Visits
Awarded First Place for ‘Creative Effectiveness’ in 2022
Campaign Strategy
AprilAire is an industry leader in developing a variety of whole-house Healthy Air products made to help families breathe easy.
Winter, in particular, is a crucial time for the brand as dry winter air often leads to discomfort, itchy skin, poor sleep, and an uptick in flu symptoms—all of which can be quelled by whole-house humidification solutions.
In particular, research showed homeowners were interested most in humidification products to aid with sleep and stress during the winter, often caused by dry winter air.
This seasonal campaign promoting “Healthy Humidity” capitalized on that insight by positioning AprilAire as the most effective and stress-free way to get restful sleep along with a host of other benefits.
