AprilAire
It’s Always Healthy Air Season
The seasons are changing. Allergy seasons linger longer, summer humidity kicks in faster, and strange weather—from wildfires to hurricanes, and beyond—offer fewer break from poor air quality.
It’s always Healthy Air season. Fortunately, AprilAire is Healthy Air. Because when life won’t give you a breather, AprilAire can.
Role and Results
Having led the creative strategy for the It’s Always Healthy Air Season campaign, I worked alongside a team of creatives to concept, script, and develop AprilAire’s first set of commercial TV spots, airing across streaming platforms like Hulu, Disney+, ESPN+, and more. These focused on overall brand messaging as well as product-specific seasonal messaging.
Additionally, each spot was then formatted for vertical video platforms like TikTok and Instagram.
Focus on the Important Things
This spot leans into the Healthy Air Season strategy by showing how AprilAire allows you to spend time with those who matter most—while allowing AprilAire to worry about air quality all year long.
Through the Years
This spot uses Google Maps history to tell the story of a single home and all of the special moments that have happened to it over the course of time, with AprilAire being there every step of the way.
Invisible, Not Imaginary
To spotlight AprilAire whole-house air purifiers, this spot uses a somber tone and compelling stats to reveal the hidden irritants that may be lurking throughout one’s home, which can linger season after season.
Summer Love
To spotlight AprilAire whole-house dehumidifiers, this spot uses a humorous tone by pairing idealistic summer vibes against the air quality concerns that high humidity might provide—such as mold, warped floorboards, and flood damage.